Seventeen years ago, I stepped into marketing with nothing more than curiosity and a determination to make ideas matter. From my first assignments at Indian Express and ONICRA to leadership roles with NIIT, Macmillan, Elsevier, and RX Global, every challenge taught me something deeper than strategy or metrics—it taught me how powerful stories and data become when they work together to move people.

I’ve had the privilege of launching brands, shaping ROI-driven campaigns, accelerating digital transformation, and building teams that turned ambitious visions into reality.

Now, after years of learning and leading, my heart is set on a new chapter: entrepreneurship with purpose.

Through Edge Marketing Consultancy, I’m dedicated to work with the businesses introduce modern, customer centric and data driven marketing solutions along with uplifting the next generation of marketers, helping them harness the clarity of data without losing the human spark that makes marketing transformative.